Let's face it. Social Media can be a monster. Constantly changing algorithms, different trends, new features, new platforms. Where do you start and when does it end?

The reality for most business owners is that social media is time consuming, stressful and often times doesn't get the return you need for the amount of time and effort spent on it.

The truth is that social media isn't going anywhere and it's getting harder to manage. It can still create huge value to a business though and when done right, can lead clients right to your door.

The secret is to know your message, know your clients and consistently create content that adds value to the lives of your customers.